The 'Ouch' kit is a response to the common questions and concerns people have when faced with a medical emergency. Do they know how to use a first aid kit? Are they aware of the procedure for trauma bandaging? Can they remain calm in an emergency? The 'Ouch' kit is designed to be easy to use, even for those without professional medical knowledge, and aims to make the process of using a first aid kit as straightforward as possible.
One of the unique features of the 'Ouch' kit is its user-friendly design. The kit is divided into three steps: disinfection, treatment, and bandaging, making it easy for users to understand what to do in an emergency. The kit is also designed to be portable, with a lightweight, paper packaging that is environmentally friendly and easy to carry around.
The 'Ouch' kit was created using 60lb weight recycled paper and was initially designed in Adobe Illustrator. A laser cut machine was used to cut the box, and a vinyl sticker machine was used to print the color surface and numbers on the top. The kit measures 14cm in width, 12cm in height, and 2.3cm in depth, making it compact and easy to transport.
One of the challenges Liu faced in creating the 'Ouch' kit was selecting the right medical items to include. After extensive research and experimentation, Liu carefully selected essential first aid items and arranged them in an easy-to-follow, step-by-step format. The container is divided into three compartments for each step of the process: cleaning and disinfecting the wound, applying various treatment drugs, and bandaging.
The 'Ouch' kit is a testament to Liu's innovative approach to design and his commitment to creating products that are not only aesthetically pleasing but also functional and life-saving. With its user-friendly design and portable packaging, the 'Ouch' kit is a revolutionary approach to everyday emergency preparedness.
All intellectual property and copyright credits for the 'Ouch' kit belong to Xiaofei Liu. The design was awarded Silver in the A' Packaging Design Award in 2020, a prestigious award given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.
Project Designers: Xiaofei Liu
Image Credits: All Image, Photographer/Creator/Designer Xiaofei Liu, First Aid Kit, 2019
Project Team Members: Design: Xiaofei Liu, Instructor: Albert Ng
Project Name: Ouch
Project Client: Xiaofei Liu